Michigan Officially Announces Move Back To Nike For August 2016
Twitter/@UMichEarlier today, Chris Balas of Rivals’ Michigan site TheWolverine.com broke the news that Michigan would not renew its partnership with adidas, and would instead be signing with Nike as its apparel and shoe partner. Now, Michigan has confirmed the move, via Twitter.Reunited and it feels sooo good. http://t.co/ZCpmchtZMV #URecord pic.twitter.com/MPguZr2oPg— UniversityofMichigan (@UMich) July 6, 2015Michigan’s press release about the move has more:The University of Michigan has reached an agreement in principle with NIKE to become the Wolverines’ official athletic footwear, apparel and equipment provider to 2027, with an option to extend the deal to 2031. The partnership will commence August 1, 2016 and will see NIKE supply all 31 of U-M’s athletics programs with uniforms, footwear, apparel and equipment. U-M and NIKE also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices. “After careful consideration, the right partner for the University of Michigan was NIKE,” said interim director of athletics Jim Hackett. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. “NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.” Michigan aspires to unlock new possibilities for the entire U-M community with the partnership including student internships at NIKE headquarters and community events. The agreement includes use of the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball.At the time it was signed, Michigan’s adidas deal was the most lucrative in college athletics. We’ll be interested to see what this new Nike partnership looks like for the Wolverines.