URA vs Express: Tax Collectors eye third spot

first_img Tags: Express FCGeorge Ssemwogereresam simbwaStarTimes Uganda Premeir LeaguetopURA FC URA drew 1-1 with Bul in their last game (file photo)StarTimes Uganda Premier LeagueURA FC vs Express FC Mandela National Stadium, NambooleTuesday, 26-03-2019 @4pmNAMBOOLE – URA FC may be without influential captain Shafick Kagimu when they host Express FC in the StarTimes Uganda Premier League on Tuesday afternoon. Kagimu who is the Tax Collectors’ top scorer this season suffered a knock in their last game against Bul FC on Friday and he is yet to recover fully. Defender Patrick Mbowa is suspended due to accumulation of yellow cards and joins the trio of Nyakoojo Benjamin, Nyanzi Abudallah and Allan Mugalu who are all still out injured.Express will still be without Eric Kambale who has had an injury troubled first season with the Red Eagles. Pius Mbidde and Muwanga are also out of Tuesday’s game with injuries. The Good news for Express is that Frank ‘Zaga’ Tumwesigye, Tony Odur and Brian Umony have recovered in time to face URA.What the coaches are saying:Sam Simbwa, URA FC.“We have prepared very well for the Express game. We played Bul on Friday so we had little time to prepare for this one but the boys are ready to go.“We have respect for Express because they are one of the traditional teams but we don’t fear them.“I expect my team to win and go into third at the end of the day.George Ssemwogerere, Express FC.“We have had enough time to train ahead of the game because we were in the international break.“The boys are in good spirits and some of the injured players are on the road to recovery.“I watched URA and i am sure it is a team that gives u a chances to attack and defend against them due to their system of play. We will go out to attack them.URA missed a chance to go third on Friday when they drew 1-1 at home to Bul despite scoring inside the first minute.On Tuesday, another opportunity presents its self in form of Express that have been struggling all season. A win on Friday will see URA move onto 42 points, one ahead of Onduparaka who take on SC Villa on Wednesday.The Red Eagles find them selves in 11th on the standings with 29 points, 9 ahead of Ndejje University who occupy the last of the three relegation spots.Despite Ssemwogerere claiming that they are not concerned by what is going on below them, a loss against URA coupled by positive results for the teams occupying 12th-14th, may see the Red Eagles dragged into the dog fight for the second season running.Match Facts:This will be the 18th top flight meeting between URA and Express since April 2011.In the other 17 within that period, URA have won six, lost two and drawn 9 against the Red Eagles.However, the Tax Collectors have gone 7 games minus victory against Express with their last triumph coming in the 2-1 win at Wankulukuku back in May 2015.Both sides drew 0-0 at Wankulukuku at the start of the season and also shared spoils (1-1) in the reverse fixture last campaign.URA head into Friday’s game unbeaten in their last five League games (W3 D2). Their last loss was in the 1-0 defeat at home to Maroons on the 19th of February.However, at home, the Tax Collectors have won only two of their last six games (D2 L2). The two losses that they have suffered in that period are the only ones they have succumbed to all season.For Express, they come into the game having won only two of their last 10 League games (D4 L4).Away from home, the Red Eagles have also won only two of their last 9 (D2 L5).The other game on Tuesday.-Tooro United FC vs Bul FCComments last_img read more

10 Ways Companies are Leveraging the World Cup to Their Marketing Advantage

first_img10 World Cup marketing promotions companies are using to score brand awareness points with their prospects and customers.Sports events are notorious breeding grounds for marketing campaigns. Just think of the SuperBowl. The World Cup may playing catch-up with this in comparison, but promotion is definitely hitting a stride this year. Take a look at our top picks of companies leveraging the World Cup to boost their own marketing efforts.1) GoogleOf course Google is taking advantage of the opportunity, posting an animated home page doodle coinciding with the opening ceremony June 12, 2014. You can see it in action here.Screen Shot 2014-06-12 at 8.50.57 AM2) McDonald’sStepping into left field this fast food giant is going international with a special app just for the world cup. Check out what they have to say about it on Twitter.Screen Shot 2014-06-12 at 8.53.58 AM3) TwitterTwitter has put up an entire custom hashtag splash page just for the 2014 World Cup, complete with up-to-date scoreboard, tweets, team links, upcoming schedules, and more fun stuff. Follow the action here: twitter.com/hashtag/WorldCupScreen Shot 2014-06-12 at 8.57.04 AM4) PepsiPepsi shoots for the goal but misses with their interactive video below — that’s right, it’s interactive! Totally a cool concept but frankly I’m a little underwhelmed with the actual interactiveness of it. See for yourself here.Pepsi Interactive World Cup Video5) CocaColaCocaCola created an entire website just for this World Cup. Check it out at www2.happinessflag.com. The Happiness Flag is actually a giant Photomosaic®, the largest ever created, constructed from photos and tweets submitted by fans from around the world. Watch the video below to see how it was made:6) NikeNike seems to be leading the battle of the sports brands when it comes to the World Cup, edging out Puma and Adidas, the two other sporting goods manufacturers competing for market share and sales. Nike is the official supplier of sports kits for ten teams participating in the championship such as Brazil, England, Holland, and the US, among others. Adidas, meanwhile, is supplying nine teams, including Germany, Argentina and Spain.Nike made its World Cup social splash with this online video:https://www.youtube.com/watch?v=iaVtinE8oO87) AdidasSports giant Adidas is one of the 2014 world cup sponsors and also one of the few companies to run paid advertising in Google, which is smart because they’ll be able to capitalize on fans worldwide by having the right gear for that audience.Screen Shot 2014-06-12 at 9.20.05 AM8) Beats by DreBeats launched a video showing the behind the scenes “before the game”. A separate splash page even includes quote by some of the players like Chicharito, saying that “music before the game helps me reach the state I need.”Screen Shot 2014-06-12 at 9.16.58 AM9) Samsung MobileThe mobile world should consider the world cup audience as part of their playground and really should be dominating the marketing. Most seem to be rather silent, however, but Samsung has made a splash with their #Galaxy11 video – The Training. Take a look — I promise you’ll get chills:Screen Shot 2014-06-12 at 9.25.23 AM10) DiningInThe dining delivery service notified their users via email to browse foods related to countries playing in the worldwide championship. A small yet impactful campaign.Screen Shot 2014-06-12 at 8.47.56 AMWhat do you think of these targeted marketing campaigns? Any you’ve come across that we’ve missed?Image courtesy of Mike MozartNewsletter signup bottom Photo by: Isak AronssonAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more