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Home » News » Agencies & People » HouseSimple to generate revenue from mortgages and removals via ‘free’ service previous nextAgencies & PeopleHouseSimple to generate revenue from mortgages and removals via ‘free’ serviceCEO Sam Mitchell says he intends to turn the industry ‘on its head’ and believes his company’s free model is the future of estate agency.Nigel Lewis27th August 201901,335 Views High street agents wondering how hybrid agency HouseSimple will make any money following the launch of its free selling service now have an answer.The company, which claims to be the ‘original’ online agency, is to generate revenues from offering vendors and sellers a home moving consultancy as well as mortgage referral fees through a new in-house financial products brokerage.Details of the change in direction have come from former Rightmove director and now HouseSimple CEO Sam Mitchell (left), who says he has spent the last 18 months restructuring the business and aims to use the company’s free-to-use model to turn the industry ‘on its head’.He says the company will also make money from other parts of the home moving process, but won’t reveal which ones yet.Mitchell has also attacked traditional estate agents for their attire, saying his valuers will not wear ‘shiny suits’ when visiting potential clients, and also claimed that his no-fee model means the company’s valuers can have a more honest conversation with vendors about the likely value of their home.“We’ve looked at the whole chain of moving house from start to finish, and we’ve looked at all the different pain points across that journey and we’ve come up with business solutions to solve those,” he has told Business Live.Better platformMitchell also says that HouseSimple’s sales progression platform has been improved so that the company can claim to be better than its competitors as well as free.“We’ve built a tech platform that gives control to the vendor so they can understand exactly what’s going on with their property,” says Mitchell.“We’re properly leveraging technology to empower our customers and I think that’s the thing that’s really going to make it flow.” August 27, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021
Crantock Bakery is aiming to fill a gap in the market for frozen savouries that are baked-off at home by consumers as it launches its first branded range.Following market research into the £1bn pie and savoury snacks market, the Cornish firm identified opportunities in the premium chilled and frozen sector, and has launched Crantock’s Finest Frozen range, for meals at home, and a Finest Chilled range for eating on-the-go. “There are currently no frozen pasties or pork pies available, nor is there a premium large-size sausage roll in the freezer cabinet,” according to Crantock’s research report.Cornish pasties now account for 9.1% of the pie and savoury snacks market in value terms, with value up 10.1% growing ahead of volume up 2.3% according to recent Nielsen data (52 weeks to 20 March 2010). “Until now, branded products have been driving the value in frozen, while own label is driving volume. We believe Crantock’s bake-at-home range will do both: increase volume and enhance value.” The launches form part of the bakery’s aim to create a £30m brand over the next five years.National accounts controller Ross Beatie told British Baker the firm will target the range at the major grocery retailers, including Budgens, Spar and Londis.Both ranges feature tradi-tional handmade Cornish pasties, handmade Davidstow cheddar and onion pasties, handraised pork pies and jumbo sausage rolls.